Meet Jana

Jana Fariss’ entrance into the real estate world began when she was just 17 years old. After a sudden move from Austin to Dallas, she quickly found her footing, starting her journey with a leasing company. This early exposure not only paved the path toward her future career but also instilled in her the grit and resilience of an entrepreneur. After working with a successful real estate investor and learning the ropes, she obtained her license in 2004 and became a broker just two years later. Today, she is the heart and soul of a family-owned real estate company 1411 Homes in Oklahoma City. Supported by her husband, adult children, and daughter-in-law, Jana’s firm maintains a boutique brokerage mentality while benefiting from their partnership with eXp Realty.

 

It was her daughter who introduced Jana to eXp Realty, a technology and global real estate company. After a thoughtful analysis, she embraced the change. “It provides everything that we need to scale our business and takes all that off of our plate,” Jana reflects. True to her entrepreneurial spirit, she does not limit herself to a single location. “My mantra in real estate is I always wanted to excel beyond being your neighborhood Real Estate Agent,” she says. With eXp Realty’s international cloud-based brokerage, she can now transact in all 50 states and around the world. She’s even co-brokering a building in the Philippines and a transaction in Houston. Having transitioned from a wholesale investor background to retail real estate brokerage six years ago, Jana now celebrates a growing base of repeat and referral business. Her extensive experience in investing and property rehabilitation, alongside her husband, has positioned her uniquely in the field. With every client returning, she sees a future filled with potential. Jana’s marketing strategy is as diverse as it is effective. “We do a lot of social media marketing,” she shares. But for Jana, it’s not just about wide exposure; relationships are at the core of her business ethos. She believes in maintaining a strong rapport with other agents and ensuring listings are meticulously prepped and priced. Open houses are a significant part of her strategy, creating traffic and inviting potential buyers to explore the homes. The results are seen in her impressive sales volume. “This year, we’re probably going to hit over $20 million in volume as a group,” she says.

 

As a dedicated member of her community, Jana serves as the president of the Nichols Hills chapter of BNI, a global business network. Additionally, Jana and her family own a portfolio of homes and apartments, where they often offer support to tenants facing financial hardships, a personal way of giving back to their community. When she steps away from her bustling real estate business, Jana enjoys spending quality time with her family.

 

Looking to the future, she envisions expanding into new realms of real estate. Her partnership with a commercial broker paves the way for their upcoming plans to design a business model that empowers smaller brokerages. “We just want to grow an organization that shows people how to get to the next level in real estate, and focus on educating.”